Snacking market updates June 2019

Category : Market information: figures and trends

Published on 12/06/2019

image Snacking market updates June 2...

Life is increasingly fast-paced, and the lack of time is having an impact on consumption patterns. As a result, the borders are blurring between traditional meals and on-the-go snacks. According to Innova Market Insight, snacks are moving from an optional extra to a real meal.
While the Anglo-Saxon countries are on the front lines of this phenomenon, the “snackification” trend (driven by Millennials) is found everywhere, even in countries with a “three-meals-a-day” food model, like France.

Here are some of the snacking trends: healthier alternatives, a rise in savoury products (e.g., seeds, legumes, and nuts) over sweet ones, which still suffer from the scientific and media demonisation of sugar.

The Market


The snacking market is difficult to quantify, because it covers several market segments that can make a big difference depending on whether they are included or not.

According to Nielsen’s Snack-Attack study, the snacking market in France grew by 10% in 2018 to reach €2.8 billion in supermarkets. The product categories range from snacks to quick meal solutions, sold both individually and in on-the-go formats. Salads and sushi are driving growth, with more than €80 million in additional sales in 2018. Convenience stores alone generate 17.8% of sales – and nearly half of sales in the Île-de-France region.
According to a study by Les Echos, the snack market in supermarkets reached €9.6 billion (+4.6%) in 2018:
o 54% for room-temperature snacks
o 38% for refrigerated snacks
o 8% for frozen snacks
o 34% of snacks are consumed as part of the aperitif course
o 20% are meal solutions
o 59% are sweet and 41% are savoury

According to a Xerfi-Precepta study, sales of snack
products in the retail sector represent €2 billion and should reach €2.5
billion in 2021, for YOY growth of 7%.o Salad snacks: 5.5% (+16.2%)o Desserts: 3% (+5.7%)o Individual dishes: 1% o Individual fresh soups: 0.5%

The market for supermarket lunches reached €963 million (+3.9%)
o Sandwiches: 46% (+4.2%)
o Salad meals: 32% (+2.3%)
o Box: 12% (+7.1%)
§ Sodebo: 66% (+15%)
§ Lustucru: 20% (+18%)

According to a GlobalData study, the global market for savoury snacks reached $105.7 billion in 2017 and is expected to reach $142 billion by 2022, for an average annual growth of 6.1%. Driving this growth are both the increasing share of the population who consume snacks in lieu of a meal (45% of the population, according to Nielsen) and consumers who are looking to reduce their sugar consumption by switching to savoury products. According to Innova Market Insights, one in two Americans prefers to eat a savoury snack in the afternoon.
According to Grand View Research, the market for healthy snacking is expected to reach $32.8 billion by 2025, including $5.3 in the USA. The market for nuts (almonds, cashews, ...) and seeds (chia, sunflower, flax, hemp, ...) should represent 27.2% of the market.

Catering


According to CHD Expert’s Speak Snacking study, snacking is the main way of eating out, accounting for 59% of lunches and dinners eaten outside the home during the week. 94,000 outlets are concerned (fast food, bakeries, supermarkets, delivery, takeaway, ...).
According to CHD Expert, fast food represented €19 billion and 41,000 points of sale in 2018
According to Xerfi-Precepta, sales of snack products in vending machines, petrol stations, frozen food stores, and small meat shops come to a total of €500 million.
According to a study by Gira Foodservice, counter sales accounted for 77% of meals taken outside the home, for a turnover of €53.63 billion. Alternative circuits is one of the most dynamic segments (€14.15 billion, +9.6%).

Consumers


According to Nielsen’s Snack-attack study, 18% of shopping carts contain at least one snack product. The target audience is professionals older than 35 or in the 50–64 range, with an over-representation of single-person households.
According to Nielsen, 76% of consumers around the world eat snacks, and 45% do so in replacement of a meal.
26% of Americans eat a snack rather than a meal at least 7 times a week, and 92% do so at least once a week.
48% of Millennials snack at the office, and 34% do so in their car.
61% of consumers around the world are looking for healthier snack alternatives
In France, 1 out of 6 meals is eaten outside the home.
According to the INCA3 study, although most people stick to the “three meals a day” dietary pattern (78% of children and 70% of adults), children aged 1 to 17 have an average of 5 dietary intakes (food and/or a beverage) a day, and adults have an average of 6.7! More than 30% of adults snack every day.

According to CHD Expert, the most popular lunch snack products are:

Sandwiches: 41% of French people consume a sandwich at lunchtime
Hamburgers: 34%
Salads: 28%
Pizza: 21%
Panini: 14%
Kebab: 14%
Daily special: 13%
Croque-monsieur: 7%
Sushi 3%
Quiche: 2%