Retailer strategy

Category : Distribution channel: strategy and new experiences

Published on 28/05/2019

image Retailer strategy

During the spring wine fair, Leclerc’s Saint-Médard-en-Jalles store (33) will be testing Smartbottle, an augmented reality app for wine bottles. It enables customers to watch a live feed of the winemakers.

Delhaize is launching its new payment app for small purchases at Delhaize Fresh Atelier: YesWeScan. First, the customer downloads the YesWeScan app to their smartphone and registers by creating an account. Then he scans the QR code at the store’s entrance. This identifies the customer using his user account and the store’s location. Then he uses his smartphone to scan a product’s barcode or price tag to add it to his shopping cart via Near Field Communication (NFC). When paying, the customer sees a summary of everything that has been scanned. He can then pay via Payconiq/Bancontact, Apple Pay, or Google Pay.

Naturalia is launching Vegano Pass, which offers a 10% discount for under-25s in all Naturalia Vegan stores.

In Belgium, 84 Carrefours and Carrefour Markets are joining the Too Good To Go initiative against food waste. The Too Good To Go app enables users to order surprise baskets valued at up to €15 and sold for €3.99 each. Users will be able to select their preferred store in the app.
Casino is strengthening its alliance with Amazon by setting up lockers in 1,000 outlets and selling Casino products on Amazon’s website. In addition, the Amazon Prime Now service will be extended to new cities in France later this year.
Fleury Michon’s new “services” department began with the acquisition of Room Saveurs, a caterer who delivers to individuals and businesses in Paris and the Île-de-France region, and Good Morning, who delivers breakfasts.
Last year, Delhaize launched its Nutri-Score nutrition label. Today, it is going further by becoming the first company in Europe to significantly increase purchasing power as part of a more balanced lifestyle. The Healthy Ucoins pilot project will involve up to 11,000 employees of Delhaize and 9 other companies and will last 3 months. During this pilot project, participants will receive a 20% rebate on products with an A or B Nutri-Score rating, which can be combined with all other discounts.

Distribution channels: new shopping experiences

Carrefour has opened its first Essentiel concept store in Avignon. This discount chain should boost the company’s supermarkets.

In Belgium, Carrefour will set up dietician booths in twenty hypermarkets to help consumers make better food choices

Godiva plans to open some 2,000 cafés worldwide in the next six years. The high-end chocolate brand will offer beverages including coffee and teas, cakes, croiffles (a cross between a croissant and a waffle), and other takeaway products like sandwiches. The first has just opened in New York. Ten are expected to follow by the end of the year in the north-eastern United States. (source: Gondola)


The Poulaillon bakery and fast food group has launched its latest Poulaillon à la ferme concept at Ferme du Château in the Haut-Rhin department, which focuses on environmentally friendly production and short-circuit distribution. The store-restaurant offers organic wood fire-baked bread made with Villeminfroy mineral water, pure organic butter pastries, and regional cuisine.


Amazon is cutting its delivery times in the US by half. The 2-day standard is now overnight delivery.

Consumer trends & changes in purchasing behaviours

The first results of NutriNet-Santé’s study on organic products, published in the British Journal of Nutrition, show that regular consumers of organic foods are more likely to be vegetarians or vegans, to consume dietary supplements, and to follow a diet to stay in shape – and less likely to follow a diet to lose weight. Regular consumers of organic foods are also less likely to know the nutritional recommendations related to products of animal origin, but are more likely to know those related to products of plant origin. When they do know the recommendations, regular consumers of organic foods are more likely to follow them. Regular consumers of organic foods are more likely to report food allergies, but are less likely to report type II diabetes and hypertension. The long-term effects on nutritional profiles, and the beneficial or detrimental role organic consumption may have on chronic diseases, will be studied as part of the ANR BioNutrinet project during the follow-up phase, which should last at least five years.

The analyses were performed on a very large sample of 54,283 individuals participating in the NutriNet-Santé study.

The consumer association “60 millions de consommateurs” built an interactive module to enable consumers to check Nutri-Score scores themselves.

According to the Nielsen survey, in the past year, 12% of French households (1 in 8) bought in-store squeezed orange juice at least once (using these juicing machines). That is still far less than bought chilled and room temperature orange juice (respectively 26% and 65% of French households). The typical customer is currently young families in the Paris region.

With more than 85% of Millennials admitting to snacking at least four days a week, these on-the-go consumers (aged between 22 and 37) now eat all day long and are looking for new ways to snack.

Generation Y snacks to alleviate hunger quickly and easily, but they also want to enjoy healthy, original snacks.

They want tasty, nutritious, and easy-to-eat snacks: 85% of these are consumed at home, 48% at work, and 34% in the car.

With the rise of urban living and the growing demand of developing countries, we estimate that the global market for healthy, gourmet snacks will rise from $94.5 billion in 2015 to $138.2 billion by 2020. (Source: pour nourrir

According to NPD Group, 20% of French people end their meal at a restaurant by a
dessert, which is twice as many as in our European neighbours. Those who are the most likely to order
desserts are women and the over-45s.