Retailer strategy

Category : Distribution channel: strategy and new experiences

Published on 16/01/2019

image Retailer strategy

Allergoora is an online supermarket backed by allergists and that simplifies the lives of people with allergies.

Système U launched y’a quoi dedans, an app that enables consumers to know the contents of the products they buy. For example, this app makes it easy to find gluten-free products for people with gluten intolerances.

Monoprix announced a partnership with Open Food Facts, a database of food products that lists ingredients, allergens, nutritional value, and all the information that appears on food labels. Monoprix will transmit all the information of its private label branded food products (Monoprix, Monoprix Gourmet, Monoprix Bio, and Monoprix P'tit Prix), so that it can be published online.

The website lists gluten-free restaurants in France.