Market info: Figures and trends

Category : Market information: figures and trends

Published on 29/11/2018

image Market info: Figures and trend...

The beverage sector is also affected by the strong growth of Organic products.

Alcohol-free beverages increased 17% in one year (MAT Sept. 2018) and now represent 3.2% of the total market, and 12% of fruit juices.

Meanwhile, sales of organic alcoholic beverages rose 34% over the same period, reaching 0.5% of sales. However, this seemingly low figure is misleading: organic already represents 6.6% of the cider market, for example. (Source: Rayon Boisson and Nielsen)

The fresh pastry market in supermarkets and hypermarkets represents €553 million (+5.5%)
o 63.6% of French households buy fresh pastries
o average expenditure / year = €31 (+€1.2)
o Average shopping cart: €4.8 (=)

Source: Linéaires

The packaged delicatessen market represents €750m (+5%)
The ready meals market: €421 million (+2.4%)
o Fleury Michon: 28.6% (-1.1%)
o Marie: 20.9% (+1.2%)
o Weight Watchers: 10% (+0.2%)
o Private label brands: 22.3% (-0.6%)

Source: Linéaires

The diet market represents €421M (-1.6%)
o Well-being: €125 million (-1.6%)
o Gluten free: €92 (+7%)
o Food supplements: €90 million (-2.7%)
o Slimming: €51 million (-14.9%)
o Low in sugar: €44 million (+4.4%)
o Sport: €18 million (-5.4%)

Source: Linéaires

According to the Bio agency, 45% of commercial restaurants offer organic products and 78% of the organic products are produced in France (54% in the local region); 61% of catering establishments offer organic products – specifically, 79% of school restaurants, 58% of canteens, 34% in the health/social sector – with 76% of organic products produced in France (48% in the local region).