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Retailer strategy

Category : Distribution channel: strategy and new experiences

Published on 14/11/2018

image Retailer strategy

The online commerce giant Amazon launched its regional “producers’ store” on the 8th of November. Around 2,000 products are available. Producers will have to pay a fee of €39 per month to join this online market (with the first three months free), as well as turn over 15% of the amount of their sales to the American website.

In line with “America First,” Amazon launched Amazon Storefront, a virtual store in the USA dedicated to products manufactured by American SMEs. The companies can be selected according to various criteria: family, craft, start-up, women CEOs.


METRO France is about to inaugurate its first urban kitchen garden! The two-year partnership with the startup INFARM resulted in the first urban kitchen garden of its kind in France. Located at the heart of the Nanterre warehouse, it will produce four tonnes of fresh herbs per year. These extremely fresh 100% local herbs are grown without pesticides and illustrate METRO’s desire to innovate in a sustainable manner for the satisfaction of their discerning customers.
Delhaize’s new ultra-urban, ultra-local, ultra-contemporary, and ultra-fresh Fresh Atelier aims to quickly grow the meal-product market for younger generations. Two hundred points of sale in 20 urban centres in three years: ambitious, but also justified. The other bet is to make these small stores a point of withdrawal for online orders from the Delhaize universe. On offer are a variety of ultra-fresh dishes and products, fresh soups, smoothies prepared on site with sophisticated technological equipment that enhances the taste of the fruit – not to mention Foodmaker’s Salad Bar, already available in Nivelles; Sushi Gourmet’s sushi; and coffee.

Pourdebon.com is a marketplace for fresh products and delicatessen from the best French producers.